INFLUENCE OF POLITICAL ADVERTISING ON VOTING BEHAVIOUR OF RESIDENTS OF RURAL COMMUNITY

The research examined the influence of political advertising on voting behaviour of residents of rural community (A case study of Iree Community). Political advertising campaigns are made easier and possible to reach wider electorate through the mass media- radio, TV, newspaper, magazine, social media, email and so on. This research was anchored on Technological Determinism, Democratic Participant Theory and Source Credibility. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Iree from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings show that substantial …READ MORE …