Effect of Personal Branding on Contemporary TV Presenters ( Study of GHONE and AGOO TV)

The research examined the effect of personal branding on contemporary tv presenters with a specific focus on GHONE and AGOO TV and their audience in Accra metropolis. The role play by the presenters in the success of a program or channel cannot be overemphasised as the ambassadors and image makers of the channel whose failure is a failure of the entire media while their success goes round as well. The reserach adopted triangulation method i.e Survey and In-depth method coupled with 384 copies of questionnaires that were administered to respondents in Accra from which 361 copies were correctly filled and …READ MORE …