IMPACT OF OPINION LEADERS ON THE SURVIVAL OF NATIONAL UNITY

The research examines the impact of opinion leaders on the survival of Nigeria unity with a case study of Staffs of the Osun State Polytechnic Iree. Opinion leaders are one of the stakeholders in the diffusion and spreading of information. They have lots of influence on the members of the public. The study was anchored on Two-Step Flow of Communication which emphasized on the placed of opinion leaders in information flow in the society.  A survey research method was used while the data collection instrument for this study is a questionnaire. One of the findings showed that opinion leaders are …READ MORE …