Abstract The study analyzing the increasing competition between news bloggers and traditional journalists in Nigeria. The emergence, proliferation and advancement in information and communication technology which has brought about social media, blogging and other digital platforms that have revolutionalised the practice of journalism not only in Nigeria but through the world. The research was anchored on Technological Determinism and Diffusion of Innovation Theory. Survey research method was used coupled with questionnaire as data collection instrument. The sample size for this research was sixty (60) journalists who were purposively drawn from NUJ, Press Centre, Osogbo and another 5 bloggers that responded …READ MORE …