INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE AMONG UNIVERSITY OF IBADAN COMMUNITY

The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including youtube are on the increase among students as information and communication technology advances to the extent that students and lecturers can access news online using their computer, Smartphone and other internet enabling phone therefore, led to the sales of few copies of newspaper due to the fact that people read news as it breaks not necessarily waiting till another day to read from …READ MORE …