PROBLEMS AND PROSPECTS OF NEWSPAPER CIRCULATION IN NIGERIA

The study examined the problem and prospects of newspaper circulation in Nigeria (A study of the Nigerian Tribune and Punch Newspaper). The aim of the study is to look into one of the major stages of newspaper production process in Nigeria which is circulation. The study was anchored on System Management Theory which emphasized that no unit or department is useless rather they are all important to the overall success of the media outfits. The study employed survey research method to elicit data from the respondents and one hundred respondents were drawn through non-probability sampling method. Findings show that majority …READ MORE …

CHALLENGES OF NEWSPAPER CIRCULATION IN NIGERIA

Newspaper circulation is gradually on the decline with newspapers organization now sold fewer copies daily. The problems are not far-fetched as the majority of Nigerian readers are poor in reading and financing, thereby finding it difficult to buy a copy of the newspaper at the rate of 150-200 naira daily. They resort to looking for a newspaper stand to read free or pay just a token amount of 20 to 50 naira to read as many newspapers as possible. Another contributing factor is the fact that people can now read news on a daily basis online. The  studys used Uses …READ MORE …