fbpx

NEWS COMMERCIALIZATION AND ITS IMPLICATIONS ON MEDIA CREDIBILITY, PROFESSIONALISM AND MANAGEMENT

The paper examines news commercialization and its implications on media credibility, professionalism and management. The paper was anchored on Social Responsibility Theory and Social Exchange Theory. Survey research method was used while questionnaire was adopted to elicit responses from the respondents. One hundred journalists were purposively selected from Nigeria Union of Journalist Press Centre, Osogbo. The data collected were analysed using frequency and percentage method with tables. Findings show that broadcasting media organizations in Nigeria are engaging in news commercialization a lot (83.3%) especially in this era of high media proliferation and competition while substantial numbers of the respondents (70%) …READ MORE …

EFFECTS OF NEWS COMMERCIALIZATION ON THE CONTENTS OF PRIVATE MEDIA

The research examined the effects of news commercialization on the contents of private media; with a case study of AIT and Channels Television, Lagos. Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government-owned media houses. With the increasing rise in production cost and dwindling circulation, the media houses resort to all kinds of tricks including commercialization of the news to make money. The situation has led to a lot of compromises, with sensationalization of news stories and half-truths reaching the alarming …READ MORE …

WhatsApp chat
%d bloggers like this: