NEWS COMMERCIALIZATION AND ITS IMPLICATIONS ON MEDIA CREDIBILITY, PROFESSIONALISM AND MANAGEMENT

The paper examines news commercialization and its implications on media credibility, professionalism and management. The paper was anchored on Social Responsibility Theory and Social Exchange Theory. Survey research method was used while questionnaire was adopted to elicit responses from the respondents. One hundred journalists were purposively selected from Nigeria Union of Journalist Press Centre, Osogbo. The data collected were analysed using frequency and percentage method with tables. Findings show that broadcasting media organizations in Nigeria are engaging in news commercialization a lot (83.3%) especially in this era of high media proliferation and competition while substantial numbers of the respondents (70%) …READ MORE …