EFFECTIVENESS OF NEW MEDIA TECHNOLOGIES AS A TOOL OF POLITICAL COMMUNICATION IN NIGERIA

From colonial day’s election to post independence polls, to the enthronement of democracy in 1999, mass media have been a major platform for political communication, education and public mobilization for sustaining our democracy. The art of politicking has always relied upon the promotion of one party, candidate or point of view over another. The only thing that has changed is the method and techniques available to political communicators are media availability. In the early days of political advertising and campaign, communicators relied upon the dissemination of audacious handbills and word of mouth, newspaper, magazine, radio, television, billboard and posters. As …READ MORE …