IMPACT OF MUSICAL PROGRAMMES ON THE CULTURAL BEHAVIOUR OF STUDENTS

This study investigates the impact of the musical programmes on the cultural behaviour of students. The research posits that the current trends in the cultural behaviour of youths in Nigeria as observed among students is significantly associated with their perception of western culture and exposure to musical TV programmes. The assumption that foreign media content has direct powerful effects that are shared by optimistic modernization theory. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method for proper analysis, descriptive and inferential statistical tools of measuring data were used in findings …READ MORE …