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CABLE TELEVISION ON CULTURAL IMPERIALISM

The study examines the influence of cable television on cultural imperialism with a case study of Osun State Polytechnic, Iree. The study is anchored on cultural imperialism theory. Survey research method with questionnaire was used to elicit data from respondents Osun State Polytechnic, Iree. Findings shows that majority of the respondents exposed themselves to television more than to other media and they rely on cable television particularly DSTV/GOTV, Startimes while about 21% are still fans of local stations. Also, viewing habit of the respondents shows that they were moderate television viewers as their watching pattern ranged between 30 minutes- 6 …READ MORE …

LINK BBC WITH MEDIA IMPERIALISM

Chris Barker (2004) Defines cultural imperialism as a process involving the domination of one culture by another. Media imperialism is a twin sister of cultural imperialism. Media imperialism is a modern way of colonization. Media imperialism is process whereby a county’ media content is dominating another country media content. That is why in Nigeria is stated that foreign content should be 30% while while local contents should be 70% to prevent imperialism.   However, Western states like US, France, UK, etc are technological developed particularly in television and motion programmes this made them dominate other developing nations which include Nigeria as …READ MORE …

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