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AN ASSESSMENT OF PUBLIC PERCEPTION OF BROADCAST MEDIA COVERAGE OF GENDER ISSUE IN OSUN STATE

The research examined public perception of broadcast media coverage of gender issue in Osun State with a particular focus NTA and OSBC, Osogbo. The study was anchored on Mute Theory and Perception Theory. One hundred and fifty (150) respondents were selected from both OSBC and NTA Osogbo respectively. The study adopted simple random sampling method to pick respondents from both TV stations. The main data collection instrument used was questionnaire while were analysed using frequency and percentage. There is no doubt about the fact that mass media especially the broadcasting houses are promoting women folk to ensure gender balance or …READ MORE …

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