IMPACT OF MASS MEDIA ON THE COVERAGE OF GOVERNMENT PROGRAMMES IN OSUN STATE

The study evaluates the impact of mass media on the coverage of government programmes in Osun State using Osun State Broadcasting Corporation (OSBC) as a case study. Mass media over the years perform a very crucial role in the socio-political and economic development of Nigeria. Mass media are often referred to as the fourth estate of realm because of the power they wield and the oversight function they exercise. The media as a major player in democratic governance and development has been recognised since the late 17th century and remains a fundamental principle of modern-day democratic theory and practice especially …READ MORE …