NEWSPAPER AS AN INSTRUMENT FOR PROMOTING INDIGENOUS LANGUAGE AND CULTURE

The study investigates the role of newspapers as an instrument for promoting indigenous language and culture with a particular focus on Alaroye Newspaper. Alaroye newspaper remains one of the surviving indigenous newspapers in Nigeria focusing on Yoruba cultural development especially Yoruba language and culture. The study was anchored on the Uses and Gratifications and Source Credibility Theory. Survey research method as a quantitative design was adopted while 150 copies of questionnaire were administered to 150 respondents out of which 142 copies were returned for analyse. The data collected were analysed in frequency and percentage method and tables. Findings show that …READ MORE …