Influence of Political Campaign Hate Speech by Facebook Users on Voters’ Choice in election

Abstract This research examines the Influence of Political Campaign Hate Speech by Facebook Users on Voters’ Choice for the 2015 Presidential Candidate. The study was anchored on Source Credibility Theory and Technological Determinism Theory. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics. The main data collection instrument …READ MORE …