INFLUENCE OF HATE CAMPAIGNS ON VOTERS IN 2019 ELECTIONS IN NIGERIA

The research examined general elections and hate campaigns phenomenon. Social Responsibility Theory, Source Credibility Theory, Perception Theory and Democratic Participant Media Theory were used to give the research a scholarly perspective and add depth to the research especially on the effect the media cause the electorates in the cause of watching the Real Buhari documentary. The research used survey research method coupled with 200 copies of questionnaires that were administered to respondents in Lagos from which 183 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Findings show that 2015 presidential campaign was …READ MORE …