IMPACT OF TUESDAY GUARDIAN EMPLOYMENT OPPORTUNITIES ADVERTISEMENT ON THE SALES OF THE NEWSPAPER

The study investigated the Impact of Tuesday Guardian Employment Opportunities Advertisement on the Sales of the Newspaper in order to ascertain the extent in which people in Osogbo have access, patronize and get job from the Tuesday edition of the Guardian. The study is anchored on Uses and Gratifications Theory and Source Credibility Theory. Survey research method was used coupled with questionnaire to elicit responses from the respondents that were selected through purposive sampling in five strategic locations within Osogbo particularly  in Oke Fair, Gbemu, Ayetoro Area, Old Garage and Ola-Iya Area respectively. 200 copies of questionnaire were administered and …READ MORE …