IMPACT OF FACEBOOK, TWITTER AND YOUTUBE AS AN EMERGING MEDIA OF POLITICAL COMMUNICATION IN NIGERIA

The media may not tell us what to think but it may tell us what to think about, this is the cardinal assumption on which the Agenda Setting Theory of the media revolved and it is on this that the research is anchored because one of the core ingredients of election is to mobilize many supporters because election is a game of majority and whoever has the majority carry the ballot. However, getting the majority requires lots of efforts and one of such efforts is to involve the mass media. It is on this notion that this research examined the …READ MORE …