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INFORMATION COMMUNICATION TECHNOLOGY AND CHANGES IN MASS MEDIA PRODUCTION AND DISTRIBUTION

The study examines information communication technology and changes in mass media productions and distribution in TV Continental (TVC) in consonance with Technological Determinism and Diffusion of Innovation Theories. Survey research method was adopted as a quantitative research method with questionnaire used to elicit data from the 150 respondents selected from TVC through simple random sampling technique while the data collected were analyzed using frequency and percentage method.  Findings showed that news gathering and dissemination, photo editing, video editing, commercial jingles, cartoons, and animations are some of the areas in which the ICTs have been felt in TVC and journalism generally. …READ MORE …

APPRAISING THE IMPACT OF ICTs ON MASS MEDIA PERFORMANCE

The purpose of this study was to find out the impact of Information and Communication Technologies (ICTs) on mass media performance. The study was anchored on the Diffusion of Innovation theory. Survey research method was employed to carry out the research with 100 copies of questionnaire were administered to respondents within OSBC.  the data collected were analysed in frequency and percentage method. Findings showed that news gathering and dissemination, photo and video editing, adverts and commercials, and cartoons and animations are some of the areas in which the impact of ICTs have been felt in journalism. Also, findings showed that modern …READ MORE …

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