INFLUENCE OF FREE READERS ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS IN NIGERIA

The study examined influence of Free Readers’ Activities on the Circulation of Newspapers in Nigeria (A case study of Uyo Metropolis) with the intention to know why people gather every morning at Plaza newspaper stand Ikot Ekpene road Newspaper stand and other newspaper stands to know the latest information, locally and nationally and how the newspapers contents they are reading are affecting and influencing them. To know the effect of free readers’ activities on newspapers sales volume and circulation. While it also aim to examine whether free readers’ activities have negative effect on newspapers sale volume. All respondents read one newspaper …READ MORE …

CHALLENGES OF NEWSPAPER CIRCULATION IN NIGERIA

Newspaper circulation is gradually on the decline with newspapers organization now sold fewer copies daily. The problems are not far-fetched as the majority of Nigerian readers are poor in reading and financing, thereby finding it difficult to buy a copy of the newspaper at the rate of 150-200 naira daily. They resort to looking for a newspaper stand to read free or pay just a token amount of 20 to 50 naira to read as many newspapers as possible. Another contributing factor is the fact that people can now read news on a daily basis online. The  studys used Uses …READ MORE …