INFLUENCE OF FREE READERS ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS

The study examined the influence of free readers’ activities on the circulation of newspapers in Agege local government Lagos state with the intention to know why people gather every morning at various newspapers stands in Agege area of Lagos state. The study was anchored on Uses and Gratification Theory. The study employed survey research method while questionnaire were used to elicit responses from the respondents. Also, one hundred and twenty (120) respondents were drawn through purposive sampling method. All respondents read one newspaper or the other on a daily basis because respondents were deliberately selected from three major newspaper stands …READ MORE …

INFLUENCE OF FREE READERS ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS IN NIGERIA

The study examined influence of Free Readers’ Activities on the Circulation of Newspapers in Nigeria (A case study of Uyo Metropolis) with the intention to know why people gather every morning at Plaza newspaper stand Ikot Ekpene road Newspaper stand and other newspaper stands to know the latest information, locally and nationally and how the newspapers contents they are reading are affecting and influencing them. To know the effect of free readers’ activities on newspapers sales volume and circulation. While it also aim to examine whether free readers’ activities have negative effect on newspapers sale volume. All respondents read one newspaper …READ MORE …