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APPRAISAL OF SMARTPHONE AS AN EFFECTIVE FEEDBACK INSTRUMENT

The study appraised of smartphone as an effective feedback instrument using Unique FM 103.1, Ilesha as a reference point. Feedback makes communication a continuous process, as it has the capacity to change the course and pattern of communication encountered between persons or among individuals. Feedback is a very important yardstick for measuring audience acceptance and participation in programmes. The study was anchored on Gatekeeping Theory. Survey research method was adopted coupled with questionnaire as data collection instrument in eliciting data needed from the sample. The sample was drawn using sample random sampling. The data collected were analysis using frequency and …READ MORE …

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