The research which examined the role of broadcasting stations against drug abuse with a specific focus on Programmes on Heartland and Hot FM stations Owerri respectively. The continuous abuse of drugs has led to a situation of drug addiction and various harmful effect of drug on individuals and society at a large. The study was anchored on Social Responsibility Theory and Agenda Setting Theory. Survey research method was adopted coupled with questionnaire that was administered to respondents within Heartland and Hot FM in Owerri. One hundred (100) respondents were sampled while 90 copies of the questionnaire were returned. The data …READ MORE …
Tag: DRUG ABUSE
INFLUENCE OF PRINT MEDIA IN CREATING AWARENESS AGAINST DRUG ABUSE
Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The potential power of the mass media to help solve social problems. Television, radio and print advertising can entice people to buy a wide range of products and services, and television entertainment programs and movies exert enormous influence over our ideas, values and behavior. Therefore, according to conventional wisdom, it should be possible to use mass communications to get people to act on behalf of their own health and well-being or to “do right” by important …READ MORE …
