IMPACT OF BILLBOARD ADVERTISEMENT ON PRODUCT PROMOTION

The study examined the impact of billboard advertising on product promotion, a case study of 7up bottling company.  Advertising is one of the tools used for persuasive communication to the target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. Survey research method was adopted with the sample size of 180 persons. Random sampling technique was used. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behaviour on product and services in their choice of products and services selection. Billboard advertising also contributes to nation’s environmental beautification and …READ MORE …