Consumers Believability of TV Commercial Claims

The study examines the Consumers’ Believability of TV Commercial Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organization to communicate, introduce and promote product such as Dettol. The study was anchored on Cultivation theory while survey research method was employed with 100 copies of questionnaire were administered to the respondents within Teaching and non- teaching staff of the Redeemers University Ede who were drawn using purposive sampling technique. A total of ninety copies of the administered questionnaire were retrieved. Findings show that all respondents (100%) have one time …READ MORE …