IMPACT OF PUBLIC RELATIONS IN ENHANCING HARMONY IN HIGHER INSTITUTIONS

Many authorities have contributed immensely to the success of defining public relations. The IBPR defines public relations as a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to Roger Hayward as quoted by Adegoke (2001:1) public relations is the propagation of the personality of the organization. This states the importance of communication between the organization and its publics. Roger Hayward’s definition has something to do with the British Institute of Public Relations (IBPR) definition because both state the duty of public relations officers in promoting, projecting and representing the organization …READ MORE …