CORPORATE SOCIAL RESPONSIBILITY AS PUBLIC RELATIONS TOOL IN THE COMMUNICATION INDUSTRY

The research was on the thrust to examine Corporate Social Responsibilities as PR Tool in Telecommunications Industry in Nigeria with a specific focus on MTN Benin City. It has been established that the role of public relations in an organization cannot be easily fathom especially in helping corporate organisation like MTN to be socially responsible. The research was anchored on System Theory and Situational Theory. The study adopted survey research method coupled with questionnaire that was administered to the respondents to elicit responses. The researcher employed multistage sampling technique to select 400 respondents in four local governments of Edo state …READ MORE …