Steps in Content Analysis Research

Content analysis is one of the research methods used in carry out research among researchers. It is a method aiming at the content itself rather than who writes the content. Berelson (1952)  writes that content analysis is a research technique for the objective, systematic and quantitative description of the manifest content of communication.” (p. 18). Stand-Alone or Triangulation It can be used only as a research method or use with others in the case of triangulation i.e survey and content analysis can be used together. Content analysis and in-depth interview. Key items in content analysis Unit of analysis  Content categories Coding …READ MORE …