COMPARATIVE STUDY OF AUDIENCE PERCEPTION OF NTA AND BRTV AMONG STUDENTS

Video and audio quality, contents and ownership structured of the media organisation have been some determinant factors on media preference of the people, this is evident in the submission of the previous literature examined including this research on the comparative study of audience perception of NTA and BRTV Maiduguri: A Study Final year Students of Unimaid Students. The study is anchored on Perception Theory, Uses and Gratification Theory and Source Credibility Theory to give depth to the research. The research also used survey research method coupled with 200 copies of questionnaires that were administered to respondents in UNIMAID among the …READ MORE …