ROLE OF EFFECTIVE COMMUNICATION IN IMPROVING ORGANIZATIONAL PERFORMANCE

Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify the …READ MORE …

IMPACT OF COMMUNICATION ON ORGANIZATIONAL EFFICIENCY

The study examines the impact of communication in organizational efficiency using Osun State Polytechnic, Iree as a reference.   Communication is the basis of human interaction and development since no human being can survive in isolation of others. However, effective communication fostering unity, understanding and general development. Communication models and communication processing theory was also adopted. While survey research method with questionnaires were adopted to elicits data from the respondents within Osun State Polytechnic, Iree who were mainly students, teaching and  non-teaching  staffs that were drawn using simple random sampling technique. The data collected were analysed and interpreted using table coupled …READ MORE …

IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PRODUCTIVITY

A manner can good decision, sound plans and establish an effective organizational structure if the employees work hard and are being motivated. Communication occurs when a person transmits meaning, understanding message to another person or group. Having known this, it is of require good communication since it is regarded as the foundation upon which an organization system must be developed and maintained to get an idea passed across to other in order to bring intended performance. Furthermore, without the process of communication the various part of organization would not be bound together and the organization would not exist. In order …READ MORE …

IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA

The study was basically developed to examine the impact of ICT on advertisement practice in Nigeria: An evaluation of Globacom Products. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 160 questionnaires distributed within GLO Head Office Lagos. Findings showed that advertising plays an important role on changing the consumer behaviour and also …READ MORE …