INFLUENCE OF NEW MEDIA IN ACHIEVING COMMUNICATION EFFICIENCY IN RADIO AND TELEVISION STATIONS

The research examined the influence of new media in achieving communication efficiency in radio and television stations with much emphasis on the positive contributions of new media (modern media) on the old media or traditional mass media in today’s practice especially in news gathering, writing, processing, and dissemination.T he new media which simply represented by the internet embedded with some facilities or applications like: electronic mail , facebook, google, yahoo, video conferencing, chat room, video call and lots more which have changed the conventional face and practice in old mass media like: radio, television, newspaper and magazine not only in Nigeria but …READ MORE …