CHANNELS OF INFORMATION ACQUISITION AND DISSEMINATION AMONG RURAL DWELLERS

The study examines the Channels of Information Acquisition and Dissemination among Rural Dwellers with a particular focus on Aiyedade Local Government, Osun State. There is no doubt about the fact that mass media and new media are major sources of information acquisition and distribution in this 21st century. The study is anchored on Uses and Gratifications, Technological Determinism and Source Credibility Theories. Survey research method was used coupled with questionnaire to elicit responses from the respondents that were selected through purposive sampling in strategic locations within Aiyedaade local government. 250 copies of questionnaire were administered while, 220 were returned for …READ MORE …