The research study analyzes the challenges facing the media in a capitalist economy with a focus on journalists in Lagos, the commercial nerve of Nigeria loaded with many private media establishments. The study anchored on the four normative theories of the press particularly the Social Responsibility Theory, Libertarian Media Theory and Social Communist Media Theory. Survey research method and questionnaire were used as a research instrument to gather the required data. 100 respondents among journalists in Lagos were randomly drawn using convenience sampling technique. The data were analyzed using frequency and percentage table. Findings in the study show that ownership …READ MORE …