ASSESSMENT OF CELEBRITY ENDORSEMENT & PRODUCT PATRONAGE AMONG YOUTHS
INTRODUCTION/ ASSESSMENT OF CELEBRITY ENDORSEMENT & PRODUCT PATRONAGE AMONG YOUTHS Celebrity endorsement otherwise called celebrity branding, is a form of advertising campaign or
INTRODUCTION/ ASSESSMENT OF CELEBRITY ENDORSEMENT & PRODUCT PATRONAGE AMONG YOUTHS Celebrity endorsement otherwise called celebrity branding, is a form of advertising campaign or
ABSTRACT: The use of celebrity endorser strategy is now frequently used by firms or individual marketers to get exposure for their brands/products and for consumers
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