Abstract: The main objective of the study was to investigate celebrity endorsement and product patronage among youths with a particular focus on Baze University students
ABSTRACT: The use of celebrity endorser strategy is now frequently used by firms or individual marketers to get exposure for their brands/products and for consumers
Abstract: The research investigated the increasing use of celebrity endorsement in advertisements with a particular focus on Pepsi-Cola. Celebrities’ endorsement is one of the many
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