IMPACT OF CELEBRITY ENDORSEMENT ON BRAND PROMOTION
ABSTRACT: The use of celebrity endorser strategy is now frequently used by firms or individual marketers to get exposure for their brands/products and for consumers
ABSTRACT: The use of celebrity endorser strategy is now frequently used by firms or individual marketers to get exposure for their brands/products and for consumers
Abstract: The research investigated the increasing use of celebrity endorsement in advertisements with a particular focus on Pepsi-Cola. Celebrities’ endorsement is one of the many
Address: Ramat Central Mosque, No. 6 Laro-Timehin, Ayeekale, Osogbo 230282, Osun State
Ⓒ 2024 Researchcage.com. All right reserved