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Tag: celebrity appeal in advertising

IMPACT OF CELEBRITY ENDORSEMENT ON BRAND PROMOTION

ABSTRACT: The use of celebrity endorser strategy is now frequently used by firms or individual marketers to get exposure for their brands/products and for consumers

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17th September 2019 No Comments

INCREASING USE OF CELEBRITY ENDORSEMENT IN ADVERTISEMENTS

Abstract: The research investigated the increasing use of celebrity endorsement in advertisements with a particular focus on Pepsi-Cola. Celebrities’ endorsement is one of the many

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16th April 2019 No Comments