EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR (A CASE STUDY OF UNILEVER NIGERIA PLC, LAGOS)

CHAPTER ONE 1.0            INTRODUCTION 1.1     BACKGROUND OF THE STUDYUnilever Nigeria Plc is a contradictory business considering that, although organization can normally be the target for many criticisms. It continues to grow interns of sales levels and brand equity. Furthermore, Unilever Nig Plc has increased its efforts towards environment and social causes and is investing even further on training and educating employees. all these changes the image of the company as a whole Unilever Nigeria Plc is currently manufactures and distributes many brands across it’s global network of companies in Europe. Africa and Asia. Its international policy has focused it’s effort …READ MORE …