fbpx

AUDIENCE PERCEPTION OF COMMERCIALS ON OSBC AND NTA

The study examined Audience Perception of Commercials on Osun State Broadcasting Corporation (OSBC) and Nigerian Television Authority (NTA) Osogbo. Television commercials influence the buying decision of the audience in purchasing products and services. The audio-visual potential of television makes it the most influential media for commercial because see is believing especially a demonstrative product or service. The research used a persuasive theory to explain the objective of the research. Cross-sectional survey research method was adopted while questionnaire was used as research instrument. 150 respondents were drawn from Osogbo the state capital using probability sampling technique. Findings show that commercials on …READ MORE …

IMPACT OF COMPUTER APPLICATION IN BROADCASTING MEDIA

Encyclopedia Americana (1988: 472) defines computer as a device that automatically performs calculation and sorts files, edit or otherwise process information. From the above definition it can be deduced that computer is a machine that process information automatically. It also describe computer as an automatic machine that does the work assign to it automatically through processing. Rovers William L. Ct al (1980) write that “Broadcast stations are heavily on the use of computerized information system. Computers are central to most video editing systems, character operators, word processor, graphics systems scheduling and billing systems, and data retrieval systems. News roomrely almost …READ MORE …

WhatsApp chat
%d bloggers like this: