BROADCASTING MEDIA AS A TOOL FOR SOCIAL CHANGE AMONG RESIDENTS

Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement.  Mass media particularly radio and television have been a major agent of socialization and tools for social changes especially now that people depend on the message from mass media.  The research, therefore, aims at examining broadcasting media as a tool for social change among residents of Ajeromi Ifelodun local government area of Lagos state. At least many of the people in Ajeromi Ifelodun Local Government have access to 5 …READ MORE …