IMPACT OF FREELANCE PRESENTERS ON BROADCAST INDUSTRY

The research was carried out to evaluate the Impact of freelance presenters on Broadcast Industry (A case study of Unique F.M, Ilesha). The work of freelance presenters have a serious impact on the success and failure of broadcasting stations if the freelance presenter is very effective and knows his/her onions the broadcast station will be able to compete favourably with other rival stations but if it is opposite the station will suffer its consequences. Without a doubt (freelancer) presenter is the backbone and livewire in the day to day of keeping the broadcast station on the air with meaningful programme …READ MORE …