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INFLUENCE OF BILLBOARD ADVERTISING AS MEDIUM FOR PROMOTING LUX SOAP IN LAGOS

The research is set out to examine the influence of billboard advertising as medium for promoting Lux Soap in Lagos. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. The study is anchored on Hierarchy of Effects Model, Uses and Gratifications Theory and Psychodynamic Theory. Survey research method was adopted and 200 …READ MORE …

USES AND IMPACT OF BILLBOARD ADVERTISEMENT IN PROMOTING LUX SOAP AMONG LAGOSIANS

The study examined the uses and impact of billboard advertisement in promoting lux soap among Lagosians. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. The study is anchored on Hierarchy of Effects Model, Uses and Gratifications Theory and Psychodynamic Theory. Survey research method was adopted and 200 copies of questionnaires were …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS IN LAGOS CITY

The research explored the influence of billboard advertisement in buying products and services among pedestrians in Lagos city. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling technique. …READ MORE …

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