Influence of Billboard Advertisement in the Promotion of Lux Soap.

This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and services; …READ MORE …