ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS

The research examines the effectiveness of Baby Formula television advertising influence on the buying habits of nursing mothers in Uyo with the core thrust to examine the extent at which television advertisment of baby formula influence the nursing mothers in Uyo to use the products as suppliments or substitute in feeding their children. The research is anchored on Psychodynamic Theory and Behaviour Theory to add depth to the research. The research adopted survey research method, with the structured questionnaire as the data collection instrument and 200 copies of the questionnaire were administered to the respondents out of which 193 copies …READ MORE …