The research examined audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and services …READ MORE …
Tag: AUDIENCE PERCEPTION
AUDIENCE PERCEPTION OF NTA NETWORK NEWS
The research is set out to examine the perception of NTA Network News among Ado-Ekiti Residents with the few to understand and identify the extent of watching NTA network news, motivating factors and other News at night preferences because news is one of the interesting television programmes. The study was anchored by the Uses and Gratification Theory and Source Credibility Theory while survey research method coupled with 200 copies of questionnaires that were administered to respondents in Ado-Ekiti Mainly from Afebabalola University community, Ekiti State Government Secretariat etc from which 174 copies were analysed using frequency and percentage table method …READ MORE …
AUDIENCE PERCEPTION OF COMMERCIALS ON OSBC AND NTA
The study examined Audience Perception of Commercials on Osun State Broadcasting Corporation (OSBC) and Nigerian Television Authority (NTA) Osogbo. Television commercials influence the buying decision of the audience in purchasing products and services. The audio-visual potential of television makes it the most influential media for commercial because see is believing especially a demonstrative product or service. The research used a persuasive theory to explain the objective of the research. Cross-sectional survey research method was adopted while questionnaire was used as research instrument. 150 respondents were drawn from Osogbo the state capital using probability sampling technique. Findings show that commercials on …READ MORE …
AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION COVERAGE OF POLITICAL NEWS IN LAGOS STATE
The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda-Setting Theory, Democratic Participant and Social Responsibility Theories. Cross-sectional survey research was adopted while the data collection instrument is a questionnaire. Descriptive Statistical was used to analysed the data collected (frequency percentage and tables. A total of 400 copies of the questionnaire were distributed. The number of the retrieved questionnaire was 280, representing 70% response rate. Results showed that audience attach importance …READ MORE …
AUDIENCE PERCEPTION OF SOAP OPERAS ON NIGERIAN TELEVISION STATIONS
Soap operas are used interchangeable with soap is a continuous process work of art, specifically dramatic on Television and Radio. A soap operas sometimes called soap for short is an ongoing episodic work of dramatic fiction presented in serial format on television or radio that had soap manufacturers such as Procter. These early radio serial were broadcasted in weekday time slots when most housewives would be available to listen; thus the shows were aimed at and consumed by a predominantly female audience. The term soap operas has at times been generally applied to any romantic serials but it is …READ MORE …