AUDIENCE PERCEPTION OF RIVERS STATE RADIO LOCAL NEWS PROGRAMME AS A TOOL FOR RURAL DEVELOPMENT

The primary aim of the research was to examine audience perception of Rivers State radio local news programme on Gokana local government. People as a communication being always anxious to get date news on local, state, national and international.  In fact, the news is the reason why many buy radio or listen to radio activities just because everyone wants to be informed, educated and enlightened which can easily be achieved via news programme. Survey research method was adopted and 400 copies of questionnaires were printed and distributed to 400 respondents selected through Taro Yemane sampling method formula and 374 copies …READ MORE …