Attitude of Nigerians to the Role of Media in the Enthronement of Democracy

Election is considered to be a game of majority, the more majority the more the chance of winning election. One of the ways to attract many voters is through political communication otherwise known as political advertising campaigns; this takes different approaches and strategies. Political participation (election) is a process through which individuals or groups of citizens get involved in choosing their leaders to enhance an effective governance and societal welfare. The participation can come in form of voting, participation in political rally, contesting, partnership, political campaigns, social-mobilizer among others.            Chudi-Oji (2013) posits that to embark on task of electing leaders, …READ MORE …