ASSESSMENT OF THE ROLE OF MASS MEDIA IN RE-BRANDING NIGERIA

This study examined the role of mass media in re-branding Nigeria with a particular focus on the Nigerian Television Authority (NTA). The study was anchored on the Theory of Branding and Social Responsibility Media Theory. It is established that the role of the media is an indispensable in ensuring national and international reputation. Survey research method was adopted while the data collection instrument was a questionnaire. The data were collected from the respondents within NTA while the data were analysed using frequency and percentage method. Findings of the study showed that mass media in Nigeria especially NTA has really promoted the image and …READ MORE …