APPRAISING THE IMPACT OF GATEKEEPING ON NEWS CREDIBILITY OF A BROADCAST MEDIA

The research appraised the Impact of Gatekeeping on News Credibility of Broadcast Media with a focus on Radio Lagos 107.5 FM. The study was anchored on Source Credibility Theory. Survey research method was adopted while questionnaire was employed as data collection instrument.the data collected was analysied using requency and distribution. From the findings, it is clear that the role of gatekeepers cannot be overemphasized as it determines the quality of the media output or message. If the gatekeepers perform well, the integrity and reputation of the media will be effective. It is therefore recommended that media outfit should be employed …READ MORE …