ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION

The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is noted that almost all the available media especially television and internet are used frequently by the organization to persuade and convey its advert messages to their targeted audience. The quality of audiovisual possessed by the television placed it over other media as message can be seen and this agreed with the popular assertion that “see is believing”. This work was divided into five chapters.  Quantitative research design was used in which …READ MORE …

IMPACT OF ADVERTISING IN SUSTAINING THE NIGERIA MASS MEDIA INDUSTRY

The study examined the impact of advertising in sustaining the Nigeria mass media industry, using OSBC and Punch newspaper as case study. Without doubt no mass media can survive without the availability of commercials or advertisement to generate revenue for the running of the mass media. In fact, private broadcast media is not different to that of private industry which is establish with the objective of making profit. Therefore, for mass media industry especially broadcast organizations to make money and to survive in the long run, they must have constant sources or streams of revenue. Critical reviews to related literature …READ MORE …

MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION

Generally, the society believes that marketing activities start from when the product is made. However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers. Marketing as a discipline starts from when a particular producers is beginning to think about, what the people need, after a careful analyze to thinks about the quality of the product (with reference to the customer’s taste). The packaging material that would be suitable and attractive from such product to the consumers. All these facts started above can only be derived …READ MORE …