TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS IN UYO

Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross-sectional survey research method was used as a quantitative design. Data were collected using questionnaire. The stratified sampling method was used to get the sample size. Data gathered from the study were analysed, tested and interpreted using descriptive statistics (sample percentage, frequency and table). The research finds out that majority of the respondents own a …READ MORE …